Most of us frequently find ourselves endlessly scrolling through social media until we come across something intriguing. Whatever draws our attention and sparks our curiosity could be it: an intriguing tale, a headline that grabs our attention, a humorous cat meme.

The key ingredient is the eye-catching graphic material. Carousel articles containing graphics, including photos and videos, had the highest engagement and interaction rate in 2024, according to a Statista analysis.

These days, the material you create for social media may make or ruin your business. And even while it seems easy, producing visual content for your brand requires a lot of work.

We’ll look at how to master the visual component of your social media content strategy in this piece. Now let’s get going!

At a glance:

• The Importance of Creating Visual Content
• 4 Types of Visual Content
• 7 Ways To Ace Creating Content for Social Media

The Value of Producing Social Media

All forms of visual content would be the focal point of social media and content marketing tables. This is so because people can instantly connect with visuals. Although well-written copy conveys information, images make it easier to understand and comprehend.

The Massachusetts Institute of Technology claims that pictures are processed by the brain 20 times quicker than any other kind of data.

According to a different Demand Gen Report survey from 2022, 30% of users believe that easily shared images are a major factor in content sharing.

People’s attention spans are getting shorter, and social media is moving quickly these days. Bite-sized pieces and primers (X, Twitter, Pinterest), together with more short-form films (TikTok, Meta, Facebook Reels), are examples of how platforms are gradually changing their algorithms to accommodate these developments.

As a result, while creating material for social media, designers must carefully examine the images that will draw viewers in and prevent them from scrolling. Visual content marketing has a huge influence on how users connect with your brand and messages in this day and age.

There Are Four Categories of Visual Content

We won’t hold it against you if you believe that only photos and videos may be used to create visual content for social media. Although they are on our list below, they are not the only ones you ought to be making.

There are many different kinds of visual content that you can use, but these four are the most important ones to remember.

1. Photos

You can post several kinds of images on social media, like:

• Expertly taken product photos

• Views from behind the scenes

• Client images

• Photographs of a lifestyle

By adding a personal touch to your social media accounts, sharing images facilitates user engagement and helps people relate to your company.

The team behind their work is portrayed through employee features on their Instagram page. Their business has the face and authenticity that most people looking to invest in the area desire thanks to their social media images and videos. Nobody wants to entrust their money to a dubious company that lacks a face to go along with its name, after all.

2. Illustrations

Illustrations are another common form of visual information used for social feeds in place of images. Illustrations are digitally produced images of people or objects rather than actual people. These pictures can be used to tell a tale, express a feeling, or provide a clear explanation of a difficult idea.

Despite the wide range of topics it covers, Thrive expertly employs its brand colors in its drawings to keep a cohesive aesthetic in its feed. In this approach, rather than avoiding them due to overwhelm, people are happy to see its images for social media.

3. Infographics

In order to create more educational images for social media, an infographic can be a very useful tool. When explaining complicated material, including survey results, technical subjects, and more, this works best.

Infographics are quite popular in visual content marketing efforts since they demonstrate your subject-matter expertise.

For example, Guided Choice states that if you want to be in the top 30% of adults with regard to retirement security, you have to save for your future. In a similar vein, Thrive demonstrates their understanding of social media brand management by condensing the procedure into a single image.

By showing your target audience that you are an authority in your field, these kinds of visual content marketing strategies assist you in building trust.

4. Videos

You can upload both long-form and short-form video content to YouTube, Meta (formerly Facebook), TikTok, and X (formerly Twitter). Videos on social media tell true stories, such as those of customers using your goods or services.

The average monthly engagement time for video content on the YouTube mobile app was 23.1 hours in 2024. In January 2024, 35 billion post views were also created by TikTok on its For You page. (Statista)

The power of video is something that creators of social media content simply cannot ignore. Videos on social media can be used for:

• Showcase product tutorials

• Create educational content

• Support your content marketing and social media campaigns

Additionally, it’s a fantastic method to share fascinating tales about your business or yourself.

An ABA therapy institution with multiple locations uses video creation services to build their brand and improve their digital advertising funnel. In the end, their video marketing initiatives produced outstanding outcomes:

Visuals that engage and resonate with your followers may be created by applying design tools, analyzing your target, selecting appropriate formats, and upholding brand consistency. Never forget that experimenting is the key to success; don’t be afraid to try new things and take lessons from your mistakes. Whether you are a small company owner showcasing your goods or a student sharing your experience, engaging pictures can improve your online presence and increase traffic. Begin generating now, and let Digi Dervish to assist you with your artistic pursuits!

Why Digi Dervish Is Beneficial?

Our specialty at Digi Dervish is producing visually compelling content that connects with your target audience. Our services, which range from video production to social media graphics, are intended to improve your online visibility. In order to assist you with navigating the challenges of properly engaging with your audience, we also offer services for social media management and content strategy.