The Best Free Keyword Research Tools for SEO. This is one of the most often asked questions by beginners in search engine optimization. In this brief but comprehensive article, we’ve discussed the best SEO optimization tools for competitor research, website analysis, keyword research, and other search engine optimization activities.
We understand the importance of employing the correct search engine optimization tools to maximize your efforts and boost a website’s rating. While there are various free and premium tools available, selecting the appropriate ones is critical.
Premium products are ideal if you require higher limitations for all jobs, extensive features and functionalities, and prompt support. However, for the most of your duties, free SEO tools available online will suffice.
Having said that, let’s get started with a list of the best free SEO tools in 2022. These tools, which are widely used by digital marketers and SEOs, will offer you with actionable data, backlinks, keywords, spam scores, website analysis, and much more.
Free SEO Tools for Competitor Research
1. SpyFu
This tool allows you to spy on your competitors by providing insights into their top keywords, locating websites bidding on your PPC keywords, analyzing competitors’ ranking for specific keywords, and checking their backlinks.
You can download the report on your competitor’s SEO profile and use it offline for additional investigation. It’s also useful for keyword research and other SEO activities.
2. SEMrush
SEMrush is one of the most effective SEO tools for competitor research and website analysis. You can assess the performance of specific websites based on the ranking of their pages. It also displays a website’s presence on Google over time, as well as the keywords used.
You can compare your page rankings to those of your competitors, perform backlink research, uncover relevant keywords for SEO and PPC, and learn about further tool capabilities.
3. Ahrefs
Ahrefs is another excellent tool for conducting competitor research, website analysis, and keyword research. It includes practically everything you need for SEO auditing. It includes a variety of built-in web tools such as Site Explorer, Site Audit, Keyword Explorer, Rank Tracker, and Content Explorer.
4. Moz
Moz is a top tool for SEO and digital marketing. It is an all-purpose tool for competitor research, SEO audits, watching the performance of top keywords across several search engines, spying on competitors’ backlinks with anchor text and DA, and conducting keyword research.
Free SEO Tools for Website Analysis
5. SEOptimer
SEOptimer can assist you audit your website for SEO. It examines numerous parameters relevant to search engine optimization and identifies issues that prevent your website from ranking higher on Google. SEOptimer not only displays the fundamental issues, but it also provides actionable advice for how to resolve them and make your site SEO-friendly.
Furthermore, you may track your site’s rating for specific keywords over time, including advances and declines in ranking.
6. Google Search Console
When it comes to assessing your website for SEO, you should begin using Google Search Console. Once installed, it will provide your site’s organic performance, coverage problems and concerns that are affecting rankings, a sitemap, and the ability to check particular URLs for indexing, among other things.
Google Search Console also displays the amount of clicks, impressions, CTR, traffic-generating keywords, the submission of new sitemaps and URLs for indexing, and other metrics.
7. Google PageSpeed Insights
Your website’s loading speed is vital not only because it is a top ranking element, but also because it affects the user experience. Slow-loading web pages can lower your organic results and limit conversions. This is when Google PageSpeed Insights comes into play.
It shows you your website’s loading speed score for both mobile and desktop platforms. Furthermore, PageSpeed Insights informs you about potential issues affecting site speed, such as server issues, picture sizes, and format, and what you should do to resolve them.
Free SEO Tools for Keyword Research
8. Google Keyword Planner
When it comes to discovering the ideal keywords for your article, Google Keyword Planner is an excellent choice. It is pre-loaded with Google Ads, but you can use it for free.
You can enter numerous key phrases at once and view several keyword possibilities for your topic, including monthly volume range and SEO complexity. It also categorizes branded terms and allows you to select for specific keywords.
9. Ubersuggest
Neil Patel invented Ubersuggest, which is one of the best free SEO tools for keyword research and content analysis. Type in your topic or keyphrase, then select your nation, and it will display the top keywords along with their volume and difficulty score.
You may also view related keywords, inquiries, article rankings for those keywords, and social shares.
10. Answer The Public
This is an underappreciated free keyword research tool, but when used correctly, it may help you identify long-tail keywords and queries posed by your audience. When you enter your topic, it displays a list of frequently searched concepts. The nicest part is that it returns all of the queries that people look for on Google and other search engines.
It does not represent the monthly volume, but rather a green dot in various colors. The darker the color, the greater the volume; the lighter the color, the lower the volume.
Bonus:
There are a few other excellent free SEO tools for keyword research, website analysis, and competitor research.
- Screaming Frog
- Keyword Hero
- SEOlyzer
- Mobile-Friendly Test
- SEO Minion
- SEO Quake
- Small SEO Tools
Wrapping Up:
So, here are some of the finest free SEO tools in 2022 to boost your SEO efforts. These tools can help you with everything from keyword research to website auditing and competitive research. If you want advanced and premium capabilities, you might consider a subscription plan for these tools.
Best For
Small-scale SEO projects with limited resources.
